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Selfies & Social Surveillance Grace the “Gossip Girl” Official Key Art

Debuts July 8 on HBO Max

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HBO Max has revealed the official key art for Gossip Girl, and announced a partnership with NYC fashion label MONSE.

In celebration of the premiere, HBO Max and MONSE will unveil 22 unique looks inspired by Gossip Girl and the iconic private school uniforms of Constance Billard School. Taping in New York City, the fashion show will stream in real time for fans around the world on HBO Max YouTube, “Gossip Girl” TikTok & Facebook and the “Gossip Girl” homepage on HBO Max on July 7 at 9PM ET. In addition to the runway show, the livestream will also feature:

• A behind the scenes look with Gossip Girl costume designer and stylist, Eric Daman, at the incredible wardrobe from the series and a glimpse at the creative process behind each fabulous look.
• A sit down with MONSE co-founders and creative directors, Laura Kim and Fernando Garcia, for an intimate conversation with social media sensation and style guru, Ashley aka “@bestdressed,” to discuss how Gossip Girl was the muse for their fall 2021 collection – a rebellious reimagination of the private school uniform.
• A tutorial from a beauty insider to teach viewers how to achieve the fresh and expressive makeup looks featured in the fashion show.
• Never-before-seen show clips, exclusive character interviews and more!

This extension of the pop culture classic takes us back to the Upper East Side finding a new generation of New York private school teens being introduced to social surveillance nine years after the original blogger’s website went dark. Gossip Girl explores just how much social media — and the landscape of New York itself — has changed in the intervening years.

The series stars Jordan Alexander, Eli Brown, Thomas Doherty, Tavi Gevinson, Emily Alyn Lind, Evan Mock, Zion Moreno, Whitney Peak and Savannah Lee Smith.

Gossip Girl debuts July 8 only on HBO Max.

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Photograph by Courtesy of HBO Max

Written By

Rowell was born and raised on Maui, Hawai’i, and now lives in the almost-as-green Pacific Northwest. He’s obsessed with Cirque du Soleil, loves teen dramas (especially those with a supernatural element) and horror movies, and is addicted to sushi. Prior to PopWire, he created individual fan sites for the shows Friends, Hellcats, Nikita and others, which led to creating and working on OMFGTV.

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