The CW on Monday revealed the key art designs for the 2013 Fall Launch campaign for its three new series: THE ORIGINALS, THE TOMORROW PEOPLE and REIGN. The new key art will be used in the network’s outdoor, print, and digital launch campaigns for the new series.
The Originals will have its special premiere event on Thursday, October 3rd, following the season premiere of The Vampire Diaries before moving to its regular night and time on Tuesday, October 8th, at 8pm. The Tomorrow People will premiere the following night on Wednesday, October 9th, at 9pm. Reign will premiere Thursday, October 18th, at 9pm.