How Covergirl Provides the “Sass and Fire” to “Riverdale”s Cheryl Blossom

What makes Riverdale‘s Cheryl Blossom stand out is not her red hair, but rather her bold, red lips.

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Presented by Covergirl, The CW has released two new videos showcasing how Madelaine Petsch becomes one half of the Blossom twins and what makes her pop.

“The show is only as good as its villain and that’s Cheryl Blossom,” says Riverdale Exectuive Producer Roberto Aguirre-Sacasa. “She’s the Queen Bee of Riverdale High, so her look is really confident and assured. Her hair is always done up, her make up is always on.”

“The most important piece of makeup for Cheryl is absolutely her red lipstick,” adds Petsch. “Red is the color of sass and fire, so when I put red lipstick on as Cheryl, it’s instantly done. It’s gotta be the lips.”

Watch the Covergirl spots below and don’t forget to tune into Riverdale, Thursdays at 9pm on The CW.

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