Just one week after its premiere and three episodes later, Freeform has given a renewal order for freshman series Beyond, the cabler announced Tuesday morning.
”Our goal for launching ‘Beyond’ was to give the audience outstanding content in the way they want to watch it,” said Freeform president Tom Ascheim. “The response has far exceeded our greatest expectations, both quantitatively and qualitatively, and we can’t wait to bring more ‘Beyond’ to its growing fan base.”
Beyond launched on January 2, and in a network first, Freeform rewarded its digital-savvy audience by making available its highly anticipated new drama for binge-viewing across key digital platforms, featuring reduced ad loads to enhance the viewing experience and drive higher ad engagement. In its first week alone, “Beyond” has already amassed over 14 million views, including 7.0 million across digital platforms and reaching an additional 7.2 million Total Viewers on linear TV.
In fact, Freeform generated its best week across digital platforms in well over 4 years, powered by the debut of “Beyond” and the second season premiere of “Shadowhunters” – since 8/27/12.
Beyond airs Mondays at 9pm on Freeform.